
IMCA.TV broadcast, replay bonuses paid to drivers at 39 weekly tracks
VINTON, Iowa – A one-of-its-kind bonus program introduced by IMCA.TV paid off for nearly 400 IMCA drivers in its first season. Checks totaling nearly $28,000 were mailed to the drivers finishing in top three point standings in 2021, in divisions with point funds at 39 tracks where weekly race programs were broadcast and replayed on IMCA.TV or its affiliates. Payments were based on broadcast revenue for each event, with royalties paid to each driver determined by the time of viewership, measured down to the number of seconds watched, each night at each track. “This is a unique program,” noted IMCA President Brett Root, “No other sanctioning body or pay per view broadcaster have a bonus program like this that pays royalties to drivers based on viewership.” “This is the most accurate way dirt track racers, who already receive purse money and point fund shares, are being paid for streaming,” he continued. “It’s a really good system. The more people watch, the more we pay the racers and they deserve it. They’re the show.” Tracks where [Read More]