FriesenPerformance Archives

Friesen Performance title sponsorship flag flies for IMCA Modifieds, Northern SportMods

SUTTON, Neb. (Feb. 17, 2023) – Al Walters knows the importance of getting and keeping your name in front of the racing community. Friesen Performance will do that again in 2023, returns for its second season as title sponsor of both IMCA Modified and IMCA Northern SportMod divisions. “I was taught eons ago that you have to keep your name in front of people, deliver a good product and take care of your customers,” said Walters, sales manager at the Sutton, Neb., race shop, which sells and ships GM 604 and 602 crate engines to IMCA customers across the country and is also an authorized crate engine repair facility. “The Modifieds and Northern SportMods are two of IMCA’s biggest divisions and many of those drivers are our friends and customers.” Friesen’s provides a portion of national point funds to be paid in each division. Friesen Performance IMCA Modifieds will race weekly in 27 states and Canada again this year, Friesen Performance IMCA Northern SportMods in 19 states and Canada. “It’s been amazing how things have [Read More]

Friesen Performance is new title sponsor for IMCA Modifieds, Northern SportMods

SUTTON, Neb. (April 13, 2022) – Drivers in the two biggest IMCA divisions enjoy new title support from Friesen Performance beginning this season. The Sutton, Neb., race shop becomes title sponsor of IMCA Modified and IMCA Northern SportMod divisions, providing a portion of national point funds to be paid in both through 2024. Friesen Performance IMCA Modifieds race weekly in a record 27 states and Canada this year, Friesen Performance IMCA Northern SportMods in a record 19 states and Canada. “This is a win-win program. Many drivers who are already our customers will be racing for point shares in these two divisions,” said Friesen Performance Sales Manager Al Walters. “This program kind of evolved as we talked with Carson (Becker-Gramm, marketing integration and sponsorship director for IMCA).” “These are the divisions we sell the majority of engines to,” he noted. Friesen sells and ships GM 604 and 602 crate engines to IMCA customers across the country and is also an authorized crate engine repair facility. “We have plenty of crate engines available,” said Walters, adding [Read More]

Friesen awards crate engines to IMCA’s top Modified, Hobby, Northern SportMod rookies

SUTTON, Neb. – Drivers in three IMCA divisions winning national rookie of the year honors are the big winners in the awards program renewed by Friesen Performance. The Sutton, Neb., dealership gives a 604 crate engine to the national Modified rookie of the year and 602 crate engines to both national Hobby Stock and Northern SportMod rookies of the year for the eighth consecutive season. Rookie competitors in each of those divisions must display two Friesen Performance logos on their race car to be eligible. Engine awards will be presented during the IMCA national banquet this fall. Crate engine award winners in 2020 were Dakota Sproul, Modified; Kyler Duggins, Hobby Stock; and Clay Erickson, Northern SportMod. Friesen sells and ships GM crate engines to IMCA customers across the country and is an authorized crate engine repair facility for IMCA. Along with selling and servicing new and pre-owned vehicles, Friesen has one of the largest parts departments in the country and specializes in power train, discontinued parts and all Chevrolet Performance parts. More information is available [Read More]