Friesen awards crate engines to IMCA’s top Modified, Hobby, Northern SportMod rookies

SUTTON, Neb. (Feb. 17, 2023) – Al Walters knows the importance of getting and keeping your name in front of the racing community. Friesen Performance will do that again in 2023, returns for its second season as title sponsor of both IMCA Modified and IMCA Northern SportMod divisions. “I was taught eons ago that you have to keep your name in front of people, deliver a good product and take care of your customers,” said Walters, sales manager at the Sutton, Neb., race shop, which sells and ships GM 604 and 602 crate engines to IMCA customers across the country and is also an author­ized crate engine repair facility. “The Modifieds and Northern SportMods are two of IMCA’s biggest divisions and many of those drivers are our friends and customers.”  Friesen’s provides a portion of national point funds to be paid in each division. Friesen Performance IMCA Modifieds will race weekly in 27 states and Canada again this year, Friesen Performance IMCA Northern SportMods in 19 states and Canada. “It’s been amazing how things have [Read More]

SUTTON, Neb. (April 13, 2022) – Drivers in the two biggest IMCA divisions enjoy new title support from Friesen Performance beginning this season. The Sutton, Neb., race shop becomes title sponsor of IMCA Modified and IMCA Northern SportMod divisions, providing a portion of national point funds to be paid in both through 2024.  Friesen Performance IMCA Modifieds race weekly in a record 27 states and Canada this year, Friesen Performance IMCA Northern SportMods in a record 19 states and Canada. “This is a win-win program. Many drivers who are already our customers will be racing for point shares in these two divisions,” said Friesen Performance Sales Manager Al Walters. “This program kind of evolved as we talked with Carson (Becker-Gramm, marketing integration and sponsorship director for IMCA).”  “These are the divisions we sell the majority of engines to,” he noted. Friesen sells and ships GM 604 and 602 crate engines to IMCA customers across the country and is also an author­ized crate engine repair facility.  “We have plenty of crate engines available,” said Walters, adding [Read More]

SUTTON, Neb. (Aug. 9, 2023) – Give Al Walters credit for a super idea leading up to the Sept. 4-9 IMCA Speedway Motors Super Nationals fueled by Casey’s. The sales manager at Friesen Performance has come up with the single richest slate of awards for competitors at the 41st annual Super Nationals, as the Sutton, Neb., race shop gives a staggering total of $63,000 in product certificates to drivers in divisions with the crate engine option. The 24 Northern SportMod and 24 Hobby Stock drivers advancing to their respective Saturday night main events from qualifying features, plus six ‘wild card’ recipients chosen at random each receive $500 certificates, good toward the purchase of a 602 crate engine from Friesen’s. And the 24 Modified drivers advancing to their Big Dance from qualifying features, six drivers in the Late Model main and another six ‘wild card’ drivers each get $1,000 certificates, which can be applied when purchasing a 604 crate. “We’ve been doing something like this with individual IMCA tracks and promoters on a much smaller scale,” explained [Read More]