Pulse Racing Innovations, Dirt Defender signed as Northern SportMod Race of Champions sponsors

WAXAHACHIE, Texas (May 9, 2024) – Pulse Racing Innovations is the new title sponsor for the Northern SportMod Race of Champions, providing a portion of the point fund and products to be awarded to drivers qualifying for the 16th annual event during the upcoming IMCA Speedway Motors Super Nationals fueled by Casey’s.

According to owner Billy Vest, each of the 12 qualifiers for the Northern SportMod RoC will receive a Pulse Racing Innovations EZ Tear combo pack.

The patented EZ Tear universal system prevents racers from discarding more than one tear-off at a time. It avoids the accidental removal of the entire tear-off stack. This is a crucial product for every racer.

“I’ve been around racing since I was five years old and there is nothing else like Super Nationals,” said Vest. “There are races around the country that pay more, but with the environment, all the cars, and all the spectators, there isn’t another event like Super Nationals.”

Vest is also co-owner of Dirt Defender Racing Products along with Dennis Bissonnette. The company made a big splash with its IMCA Speedway Motors Super Nationals fueled by Casey’s debut 11 years ago.

“Dirt Defender really got its start at Super Nationals in 2013. All of the champions had Dirt Defender wheel covers. Pictures of their cars with our covers made the front page of all the racing magazines,” said Vest. “That’s what Super Nationals can do for you.”

In 2023, Dirt Defender had extensive giveaways at the event for their 10-year anniversary. The first company to make universal wheel covers in an array of 15 different colors, Dirt Defender also manufactures many other racing products. Modified, Stock Car and Northern SportMod heat winners at Super Nationals all receive Dirt Defender wheel covers.

“Innovation in motorsports and in any industry is key and that’s a characteristic both Dirt Defender and Pulse Racing Innovations bring to our biggest event,” observed IMCA Marketing Integration and Sponsorship Director Carson Becker-Gramm. “Several hundred Super Nationals competitors will benefit from this partnership.”

The Texas companies are proud to be sponsors at Super Nationals. More information about Pulse and Dirt Defender can be found at https://www.pulseracinginnovations.com and https://dirtdefender-com.3dcartstores.com. Both are on social media platforms as well.

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