Day Motor Sports returns as sponsor for IMCA specials in all eight divisions
TYLER, Texas – A company known for the quality of its products as well as its Texas hospitality is returning as a marketing partner with IMCA. Day Motor Sports will give $50 gift cards to a top five finisher at as many as 80 special events in 2014 and again in 2015. Those gift cards will be given at specials for all eight divisions sanctioned by IMCA. “As we look at it, this program is one way we can spread the wealth. We try to cater to drivers out there banging fenders every Friday and Saturday,” said Joe Francis, president of the Tyler, Texas high performance parts retailer and wholesaler. “We want to help everyone from the driver just getting started to the driver who’s been racing for years.” The company has had a single location since being founded by Bill Day in 1971. Purchased by Dan Hamilton in 2000 and by an ownership group in 2011, Day had previously been an IMCA sponsor and gave awards to Stock Car drivers as recently as 2005. [Read More]
