IMCA TV Revenue Share Program Pays Back Big to Racers in 2025
By Ben Deatherage VINTON, Iowa (Dec. 17, 2025) — The IMCA TV revenue sharing program continued to put money back into racers’ pockets in 2025, matching last season’s payout levels while expanding to more tracks and rewarding strong weekly support across the country. Fueled by IMCA TV Replay Subscription viewership of weekly and special events, the program once again turned digital exposure into direct financial benefits for drivers. More than 600 drivers qualified for IMCA TV bonus checks during the 2025 season. Revenue was generated from replays of weekly and special events at 54 tracks broadcast by IMCA TV or its affiliates, then distributed to drivers finishing in the top three in point standings in each sanctioned division at qualifying facilities. Drivers in the Friesen Performance IMCA Modified, Sunoco IMCA Late Model, RaceSaver IMCA Sprint Car and Sunoco IMCA Stock Car divisions receive checks of $255, $205 and $150. Karl Chevrolet IMCA Northern SportMod and Smiley’s Racing Products IMCA Southern SportMod competitors earn $155, $120 and $115, while Sunoco IMCA Hobby Stock, Stealth Racing IMCA STARS [Read More]
