Late Model

MSD celebrates 22 years of IMCA sponsorship

EL PASO, Texas (Mar. 21, 2025) – Over 2 decades of IMCA sponsorship, MSD returns to support weekly racing and Super Nationals drivers.  A brand of the Holley family of companies, MSD will continue product certificate awards based on regional standings for Friesen Performance IMCA Modifieds and Sunoco IMCA Stock Cars. The top performers in national points for the IMCA Late Models, RaceSaver Sprint Cars, Northern SportMods and Southern SportMods will also receive awards from MSD. MSD also returns to the decal program for Stock Cars and drivers in that division are required to display two MSD decals on their race cars. The top three finishers in the “Big Dance” for Modifieds, Late Models, Stock Cars and Northern SportMods at the biggest IMCA event of the year, the IMCA Super Nationals, will be rewarded with product in victory lane. Information about MSD products is available at https://www.holley.com/brands/msd/, by phone at 866 464-6553 and on Facebook. “MSD products can be found throughout the pit area on any given night,” said IMCA Marketing Integration and Sponsorship Director Carson [Read More]

Late Model

MSD marks milestone in 20th season as IMCA sponsor 

EL PASO, Texas (April 13, 2023) – MSD marks its 20th sponsorship season with IMCA in 2023, renewing awards program for both weekly racing and Super Nationals competitors.  The El Paso, Texas, manufacturer, a brand of the Holley family of companies, continues product credit awards based on regional standings for Friesen Performance IMCA Modifieds and IMCA Sunoco Stock Cars, and on national standings for IMCA Sunoco Late Models, IMCA RaceSaver Sprint Cars, Friesen Performance IMCA Northern SportMods and Smiley’s Racing Products IMCA Southern SportMods.  “Holley is dedicated to motorsports of all kinds and we see value in supporting sanctioning bodies such as IMCA. With our MSD sponsorship, we provide racers with support for their achievements which helps the growth of Circle Track racing,” said MSD Circle Track Sales Manager Graham Fordyce. “Being involved with grassroots motorsports by supporting IMCA helps to provide racers a place to compete and gives MSD the opportunity to get feedback to improve the products Holley and MSD offer.”  Top three drivers in each of the five Modified regions and in both [Read More]

Sponsors

MSD ignites race for awards in six IMCA divisions

EL PASO, Texas – MSD awards totaling more than $4,000 go to drivers in six IMCA divisions again this season.  The El Paso, Texas, manufacturer and 18-year sponsor continues awards based on regional standings for IMCA Modifieds and IMCA Sunoco Stock Cars, and on national standings for IMCA Sunoco Late Models, IMCA RaceSaver Sprint Cars, Karl Kustoms Northern SportMods and Smiley’s Racing Products Southern SportMods. “MSD Performance is dedicated to grassroots motorsports and by supporting IMCA through sponsorships, it helps to provide racers a place to compete and gives MSD the opportunity to reward the competitor’s achievements,” said Circle Track Sales Manager Graham Fordyce. “Working with sanctioning bodies, tech officials and race teams gives MSD the ability to improve the products we offer to the circle track industry and provide the necessary support where needed.” Top three drivers in each of the five Modified regions and both Stock Car regions, and in national Late Model, Sprint Car and Northern and Southern SportMod standings receive product credit certificates valued at $200, $100 and $100, respectively.  MSD [Read More]