
TiLUBE awards new for Deery Series pole starters, Hawkeye Dirt Tour main event winners
MOUNT AYR, Iowa – A company that introduced itself to many IMCA drivers last September has a new sponsorship role with the sanctioning body this season. TiLUBE, the manufacturer and distributor of high performance lubricants headquartered in Mount Ayr, Iowa, will award cases of racing oil to pole starters at main events in the Deery Brothers Summer Series for Late Models and feature winners in the Hawkeye Dirt Tour for Modifieds. The company gave product awards to champions and qualifying feature winners at the 2015 IMCA Speedway Motors Super Nationals fueled by Casey’s. “The majority of our customers are local dirt track drivers. Getting involved with these two series helps us get our footprint out to more than just three or four tracks,” explained Coty Mallicoat, TiLUBE vice president of sales and marketing operations. “The program we did with Super Nationals upped our brand recognition so we’ll definitely do it again this year.” TiLUBE was founded in 2004 and focused primarily on motocross and ATV markets. The product line has since expanded toward agricultural, commercial, [Read More]