Roth Racing Performance, Inc. is proud to be the north central region sponsor. Dirt track racing runs deep in the Roth family. Dale Roth began the tradition over 60 years ago when he first stepped onto the dirt track. Reg Roth followed in his father's footsteps, racing for over 30 years. Taking over the reigns from his father, Travis Roth, began racing Late Models in 1998. The family history in racing has carried over to Anthony and Trent in the IMCA Modified and Northern SportMod divisions.