Richards Tastes Victory in IMCA Rookie Stock Car National and Regional Races
By Bill Martin DENTON, Neb. (Oct. 31, 2025) — Just how good was Mason Richards’ first Sunoco IMCA Stock Car season? The National and EQ Cylinder Heads Northern Region Rookie of the Year inspired his own line of seasoning. From Denton, Neb., Richards won six features, collecting another 13 top five finishes in 48 starts at 10 different tracks. That success gave sponsor Serina Strizek, owner of sponsor and Lincoln-based food wholesaler Grill Starters the idea of introducing Mason Richards Victory Blend seasoning. “It’s kind of like a taco seasoning, only a little saltier and a little sweeter at the same time,” said Richards, also the 2025 Nebraska State Champion. “It tastes really good. You can pretty much put it on whatever you want, meat, vegetables, even pasta. It’s so good it sells out every time, but you can get it through their (Grill Starters LLC) Facebook page.” When not racing or promoting Victory Blend sales, the 20-year-old Richards is a junior mechanical engineering major at the University of Nebraska in Lincoln. He’s a third-generation driver, following grandfather Terry Sr., a [Read More]
