Allstar Performance adds awards to prestige as IMCA heat winner decal program sponsor

WATERVLIET, Mich. – Allstar Performance returns as title sponsor of one of IMCA’s most visible programs, then adds to the post-season bounty for drivers totaling double-digit heat race wins. 

The Watervliet, Mich., high performance parts manufacturer provides the decals given to heat race winners in all nine IMCA divisions for a fourth consecutive season. Drivers winning 10 or more heat races receive $100 gift cards while the driver with the most heat race wins gets a $250 gift card from the 12-year IMCA sponsor. 

Drivers must send a photo of their car proving decal placement to the IMCA home office to be eligi­ble for those awards, to be presented during the national banquet this fall or mailed beginning the following week.

Karl Kustoms Northern SportMod driver Danny Concelman led all IMCA competitors with 26 heat race wins in 2020. 

Allstar Performance also gives $200 product certificates to all champions crowned at the IMCA Speedway Motors Super Nationals fueled by Casey’s and RaceSaver Nationals, and a set of toe plate to front-row qualifiers for Modified, Late Model, Stock Car, Hobby Stock, Northern SportMod, Sport Compact and STARS Mod Lite main events at Super Nationals. 

“Allstar Performance is excited to continue our marketing partnership with IMCA.  Working with IMCA staff, we were able to come up with an innovative program that is outside the box and rewards drivers who have success on the track in events other than features,” said Allstar Performance Representative John Berglund. “We prefer the certificates to be redeemed through our nationwide network of dealers to support them as they do the local racers and tracks. We also look forward to displaying our products at Boone,  connecting with drivers and teams during Super Nationals.”

Infor­mation about Allstar Performance products and dealer locations is available at the www.allstarperfor­ web­site, on Facebook and by calling 269 463-8000.

“Allstar Performance is a fitting partner of this program as we feel all drivers able to take the checkered flag are deserving of being known as all stars,” commented IMCA Marketing Director Kevin Yoder. “It takes a lot of work to win a race and the recognition of that is a sentiment we share with Allstar Performance.”