ROSWELL, Ga. – The emphasis is on value and quality, in G-Force Racing Gear’s new awards program for special events drivers in six IMCA divisions.
The Roswell, Ga., manufacturer of custom designed racing suits gives $50 gift certificates to a top five finisher at each of 80 specials for IMCA Modifieds, IMCA Late Models, IMCA Sunoco Stock Cars, IMCA Sunoco Hobby Stocks, Karl Chevrolet Northern SportMods and Smiley’s Racing Products Southern SportMods this year.
The extensive G-Force line also includes helmets, gloves, shoes, harnesses, nets and restraints, as well as towing and crew gear.
“Our products are sold across several platforms and we are already very familiar with IMCA,” said G-Force Director of Sales and Marketing Jeremy Curtis, a former dirt track racer in Kentucky. “Value and quality are where we got started as a company and we’re always talking to drivers about what their needs will be.”
Curtis got an opportunity to talk to drivers at Boone Speedway during the IMCA Speedway Motors Super Nationals fueled by Casey’s.
“We have been on site for two years now at the Super Nationals assisting the on-site G-FORCE Racing Gear dealers and customers. It was an opportunity for us to get one-on-one with the racers,” he explained. “We saw a lot of value in Super Nationals but wanted a program that hit a broad market.”
G-Force gives $200 certificates to all champions and race of champions winners crowned at Super Nationals and to the top driver at the RaceSaver Sprint Nationals.
Gift certificates will be mailed after special event results are received at the home office and in September after the week of Super Nationals.
More information about G-Force products and its network of dealers is available by calling 770 998-8855 and at the www.gforce.com website.
“Jeremy and I have talked off and on for a while and the timing was right to launch the program with G-Force in 2018,” noted IMCA Marketing Director Kevin Yoder. “Their program adds value to IMCA special events across the country and we’ve gotten good feedback thus far.”