Fox Shocks builds market with new IMCA Modified, Stock, Northern SportMod awards

EL CAJON, Calif. – A company that got its start in the two-wheeled market looks to build its four-wheeled niche through a new partnership with IMCA.

Fox Shocks gives contingency awards beginning this season to drivers in the IMCA Xtreme Motor Sports Modified, IMCA Sunoco Stock Car and Karl Chevrolet Northern SportMod divisions.

The El Cajon, Calif., manufacturer began building shocks for motocross competitors in 1974. Product lines for vehicles ranging from ATVs to snowmobiles were added before Fox put its first prototype shock designed for a race car on the track, just five weeks after expanding into the dirt market in 2013.

“We hit the ground running,” acknowledged Track Program Manager Pat Macaulay, a 20-year veteran of the industry hired to direct growth into another new market. “We are a recognized brand and want to align ourselves with the right sanctioning bodies and the right drivers.”

“I knew the value of what IMCA brought to the table. That was a draw for us,” he explained. “With all the different sanctioning bodies out there, we wanted to work with someone who was trying to grow the sport with good rules.”

Fox will award product certificates in increments of $300, $250 and $200 to top three eligible drivers in each of the five Modified regions, both Stock Car regions and in national standings for the Northern SportMods.

“One of the nice things about Fox is that we’re engineer-heavy,” Macaulay said. “The development of new product for dirt track drivers was not very hard.”

In addition to the display of two Fox decals on their race car, drivers in all three divisions must compete with four Fox-manufactured shocks and return a completed sign-up form to the IMCA home office by Aug. 1.

Information about Fox shocks and dealers is available at the www.ridefox.com website, on Facebook and by calling 831 274-6500 or 800 369-7469.

“The Fox brand recognition provides instant credibility with IMCA racers and the quality of their products supports that notion,” IMCA Marketing Director Kevin Yoder said. “It is great to be working with Pat and his team in the new endeavor and we’re proud to have them on board.”