Smiley’s renewing title sponsorship for IMCA Southern SportMods through 2023

MESQUITE, Texas – Smiley’s Racing Products will continue its invaluable role as title sponsor of IMCA’s Southern SportMod division through 2023.

As part of the latest pact with the Mesquite, Texas, high-performance parts manu­facturer and distributor, Smiley’s will provide a portion of $9,500 point funds to be paid to top 15 drivers in national Southern SportMod standings for the 2021, 2022 and 2023 race seasons, while continuing an extensive awards program for drivers in six divisions. 

The home of Hoosier Tire Southwest, Smiley’s is part of national decal programs for Southern and Northern SportMods and drivers in both divisions must display two Smiley’s logos on their race cars to be eligible for point fund shares. 

The 17-year IMCA sponsor gives $50 gift cards to top 10 drivers in national Southern SportMod and Mach-1 Sport Compact point standings, and in the Razor Chassis South Central Region for IMCA Mod­ifieds, EQ Cylinder Heads Southern Region for IMCA Sunoco Stock Cars and Big Daddy Race Cars Southern Region for IMCA Sunoco Hobby Stocks. 

Fifty dollar gift cards also go to IMCA RaceSaver Sprint Car drivers winning track or series titles. 

Point fund checks and gift cards will be presented during the national awards banquet or mailed beginning in December from the IMCA home office.

Hard chargers in Modified, Late Model,  Stock Car, Hobby Stock, Northern SportMod and Sport Compact main events at the IMCA Speedway Motors Super Nationals, and in the RaceSaver Nationals main event all receive $100 gift cards. Twenty-five dollar gift cards will be awarded to hard luck and mystery position drivers in those events as well. 

Gift cards are redeemable at any of Smiley’s five locations. Information about Smiley’s products is available at the website, on Facebook or by calling 866 959-7223.

“Tom Lorenz and Smiley’s Racing Products are the anchor for racing in the state of Texas and beyond, and renewing their program for another three years is important for the racers in the region,” said IMCA Marketing Director Kevin Yoder. “They’ve been loyal to IMCA racers for a long time and are some of the best people in the business.”