MOORESVILLE, N.C. – Looking to make a bullish impression, JRi Shocks gives contingency awards to eligible drivers in four divisions in its first season as an IMCA sponsor.
Product certificates with a total value of $6,750 go to IMCA Xtreme Motor Sports Modified, IMCA Late Model, IMCA Sunoco Stock Car and Karl Chevrolet Northern SportMod competitors, courtesy of the Mooresville, N.C., manufacturer.
“We want to help drivers with shock absorbers that are affordable and better quality than what they have now,” said JRi Dirt Track Market Manager Vincent Guliani. “IMCA has been around for a long time and is a well-known sanctioning body. We have a new facility and look to grow our brand.”
Recently relocated to the former Red Bull Racing facility, JRi manufactures shocks for street and military use, as well as the complete gamut of high performance and outdoor recreation applications.
The company was founded in 2007 by industry veteran Jeff Ryan. The move to the new site gave JRi a more central site in Mooresville under one roof.
“We’ve grown pretty large with a new facility and 100 employees. We’re pleased,” Guliani said. “Everyone who has come to this facility has been blown away. A lot of neat stuff has come out of this building.”
“Designs by Jeff and our engineering team can be refined to different uses. We take an engineer’s approach as opposed to trial and error,” he explained. “Everybody knows how much abuse they go through. We look at shock absorbers as a device that maximizes grip at slow speeds and minimizes loss of grip at high speeds.”
Bob Harris of Harris Enterprises, a long-time IMCA sponsor, has joined the JRi network of distributors.
Product certificates worth $350, $250 and $150 will be awarded to top three eligible drivers based on standings for each of the five Modified regions, both Stock Car regions and national Northern SportMod points.
Certificates in the same increments go to the fifth, sixth and seventh place drivers based on national Late Model standings.
Modified, Stock Car and Northern SportMod drivers must display two JRi decals, compete with four JRi shocks and return a sign-up form to the IMCA home office by Aug. 1 to be eligible.
Product certificates will be presented during the national awards banquet in November or mailed beginning the following week from the IMCA home office.
More information about JRi-manufactured shocks is available by calling 704 660-8346 and at the www.jrishocks.com website.
“JRi will be an option for racers as part of our contingency sign-up programs and provides gift certificates to their growing roster of IMCA customers,” said IMCA Markting Director Kevin Yoder. “We’ve enjoyed working with them so far and anticipate a lasting partnership.”