LINCOLN, Neb. – The company synonymous with speed continues its support for IMCA and its 9,000-plus drivers in 2019.
Speedway Motors is in the second year of its latest five-year marketing agreement with IMCA.
The Lincoln, Neb., high performance parts manufacturer, retailer and distributor is the sanctioning body’s longest tenured sponsor, tracing its association with IMCA to the 1950s.
“We’re proud of our long relationship with IMCA and we’re grateful for the support they’ve given us all these years,” Speedway Motors President Clay Smith said. “Our goal at Speedway Motors is to keep racing safe, affordable and fun, and our strong partnership with IMCA allows us to support today’s racers and for generations of racers to come.”
Speedway Motors unveiled its new logo in January, in conjunction with its What Moves You social media campaign.
Highlighting the current pact, Speedway Motors renews its title sponsorship role of IMCA Weekly Racing for an 12th consecutive season and returns as title sponsor of Super Nationals, to be held Sept. 2-7 at Boone Speedway, for the 24th consecutive year.
Speedway Motors has renewed a program benefitting more than 200 tracks in the United States and Canada by providing jackets, promoter and tech official shirts and discounts on tech inspection equipment, flags and signage to help those facilities defray costs of their weekly programs, plus decals, driver’s suit patches and feature winner hats.
For the fourth straight season, drivers winning national championships in all eight sanctioned divisions receive helmets. And first-year competitors filling out and returning rookie application forms to the IMCA home office get $100 discount certificates, along with a T-shirt and decal from Speedway Motors following initial rookie season feature wins.
The Speedway Motors program again includes post-season awards in five divisions: Top eligible finishers in Modified, Stock Car and Hobby Stock regional standings, and in Northern SportMod and Southern SportMod national standings, all receive a pair of TruCoil springs.
Drivers in all five of those divisions are required to fill out and return the sign-up form soon to be available online to become eligible for those contingencies.
New this year are $100 gift certificates for IMCA RaceSaver Sprint Car track and special series champions.
“The new Speedway Motors logo has been a huge undertaking to say the least, and we’ve been in communication with them throughout the process to ensure the IMCA Speedway Motors Weekly Racing logo was in step with their new design,” said IMCA Marketing Director Kevin Yoder. “A brand new line of apparel is available to all IMCA sanctioned tracks and crews across the country will be proudly wearing the new design during the 2019 racing season.”
The Speedway Motors website is www.speedwaymotors.com. More information is also available by calling 800 979-0122 and on Facebook.